The Home of Curious
We've been at this since 2007, solving challenges with whatever technology the world throws at us. We started as a small studio in the heart of Norwich, a handful of creatives and thinkers who couldn't resist pulling things apart to see how they could work better. Over the years we've worked across branding, digital products, platforms and experiences, always guided by the same instinct: there has to be a better way. Norwich is still in our hearts, but these days our people are spread around the world, connected by the curiosity that started the whole thing.
Address
Kiln House,Pottergate
Norwich, UK
General Enquiries
hello@yond.co
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Approach
Our approach is guided by a philosophy of lagom, meaning just the right amount. It's about finding the right balance of creative problem solving, AI-native expertise and the tools to bring them together. Every project begins with a genuine understanding of the challenge at hand, because the best solutions come from knowing the real problem, not just the symptoms
Understand
We begin every project by getting properly under the skin of the challenge. Through honest conversation, investigation and a refusal to accept surface-level symptoms, we work to understand what's really going on, who it affects, and what a genuinely good outcome looks like. This isn't a box-ticking discovery phase. It's the foundation that everything else is built on, because solving the right problem matters more than solving a problem quickly.
Explore
With the challenge clearly defined, we open up the possibilities. What could AI actually do here? What's the smartest, simplest way to approach it? We prototype, test and iterate, bringing together creative thinking and technical expertise to find the solution that fits. Not the most impressive one, not the most complex one, but the one that's lagom. Just right.
Deliver
We build the thing that fixes the thing. Practical, usable, designed around how you actually work. But delivery isn't the end of the conversation. Problems evolve, AI evolves, and we stay involved to make sure the solution keeps doing its job as the world around it changes.