MTV Staying Alive
An online presence for a pioneering social and behaviour change charity behind multiple award-winning TV dramas reaching communities across the globe.
We've delivered a number of projects with MTV over the years, but the standout was a multisite build featuring deep video integration and interactive elements that allowed audiences to engage directly with characters from the series and leave comments. During the pandemic, we extended the platform to include live support and real-time interaction around sexual health questions providing a vital resource for young people while they were locked down and living in close proximity.
Working within MTV's strict brand guidelines, the aim for the website was to harness the incredible video and imagery captured by the team to tell the stories of those whose lives have been shaped by MTV SAF's messaging and support. We kept the bold blocks of colour MTV are known for and paired them with hard-hitting, honest statements and powerful visuals.
A website that brings to the front the communities who can benefit most from the incredible work of this charity.
ABOUT MTV SAF
The MTV Staying Alive Foundation is a media-driven movement producing bold, game-changing content for young people, content designed to help them make positive, informed decisions about their health. Through original storytelling and peer education programmes, they equip young people worldwide with the knowledge they need to take control of their own wellbeing. By creating TV dramas that tackle subjects often considered taboo, portrayed authentically through the lives of young adults. MTV SAF works to normalise conversation around critical health topics, encouraging open discussion and driving real change.