MTV Staying Alive

The MTV Staying Alive Foundation is a media movement that produces game changing content for young people, content that helps them make positive decisions about their health. Through content creation and peer education, they have been able to equip young people across the world with the information they need to make informed choices about their well-being. By airing TV dramas that portray young adults displaying sometimes taboo topics, MTX SAF works to normalise talking about important health topics and promote, encourage and facilitate open discussion and change for young people.

Working with some strict brand guidelines from MTV, the aim for the website was to use the incredible video and imagery supplied by the team to tell the stories of those who have been helped by MTV SAF’s messaging and support. Keeping the bold blocks of colour that MTV are known for, and incorporating these with hard hitting, honest statements and visuals.