Novi Restaurant

Novi had outgrown its previous identity. The place had evolved into something far more ambitious: a three-storey venue spanning daytime brunch through to late-night cocktails, and the brand needed to reflect that. Our job was to tighten it up, make it consistent, and give it the platform to grow.

We developed the brand strategy and visual identity from the ground up, then designed and built a website with video-first content at its core and a flexible structure that could keep pace with constantly changing menus and seasonal offerings. Everything was geared towards reaching and resonating with Novi's audience, supported by an ongoing marketing strategy to drive footfall and bookings.

The results spoke for themselves. The rebrand helped reposition Novi as one of Cambridge's standout independents, generating enough momentum to open a second venue before the pandemic hit.