Selfe Hospitality AI
AI doesn't compare. It chooses. We built the infrastructure called Selfe that makes sure a venue is the one it picks and the one it can actually book.
The way people find and book places is changing. Not gradually but fundamentally. When someone asks ChatGPT or Claude for a restaurant recommendation, there's no search results page, no ten blue links, no chance to outbid a competitor. The AI gives only a few answers. Selfe exists to make sure that answer is you.
Born out of eighteen years of building for hospitality, Selfe is AI-native booking infrastructure purpose-built, not retrofitted. At its core is the Echo, a verified, structured representation of a venue that AI agents can actually understand, trust and book against. Not a listing. Not a profile. A machine-readable source of truth that covers everything from what makes a place special to whether there's a table free on Saturday night.
For individual venues, it means showing up when it matters most. For destinations and portfolios, it means making hundreds of places bookable through a single connection. No commission. No developers needed. Just the infrastructure that turns AI curiosity into confirmed guests.
You spent twenty years being visible to humans. Now you need to be provable to AI. Selfe is how that happens, from discovery to confirmed booking, in one conversation.
